WHO WE ARE
MIND AFTER MIDNIGHT helps creators think like brands.
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We bring clarity, consistency, and culture to creative work, turning chaos into creative ecosystems that last.
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From campaigns to capsules, playlists to products, every project blends creative discipline with emotion.
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We don’t chase trends. We build what lasts.
WHAT DRIVES US
We move with intention.
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We believe creators deserve space to create without burning out, and that wellness is part of the work, not an afterthought.
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Our focus is on balance — clarity without control, structure without suffocation.
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Every project is driven by purpose and shaped by real people who care about the process as much as the outcome.
OUR CREATORS
We don’t sign creators. We build with them.
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Our collective is made up of creators who share our values: purpose, emotion, and longevity.
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We invest in creators making culture, not chasing trends.
PROP
Founder / Creative Strategist
SHAELASOUL
Singer / Songwriter / Host
THE ART OF HEALING
The Art of Healing is a conversation series, hosted by PROP, focused on the personal and spiritual growth journies of creatives.
SELF-COMPASSION AND BUILDING YOUR OWN BLUEPRINT w/ SHANIQUE YATES
In this powerful episode of "The Art of Healing," we sit down with entertainment journalist and storyteller Shanique Yates. She shares her journey of leaving home to pursue her dreams in Atlanta, the challenges of creating her own career blueprint, and the vital role of representation in her life. This is a transparent conversation about how self-compassion, a supportive community, and redefining success on your own terms are the keys to finding ultimate freedom and authenticity.
